A calm presence on a busy day
Groom. provides on-site wedding grooming for grooms and groomsmen who want to look polished, relaxed, and photo-ready, without leaving the venue or disrupting the timeline.
We work quietly, professionally, and in sync with your wedding schedule.
On-site service at your venue
Timed to fit your preference, whether that’s day before or day of your wedding
Minimal setup, clean footprint
Highly customizable packages
Service Area:
New Jersey • New York City • Connecticut • Pennsylvania
Designed specifically for weddings
The Groom. Team
The Barber
Luca DiMichele is a licensed, professional barber with over a decade of experience working closely with clients in moments where timing, pressure, and emotion intersect. His approach is thoughtful and unhurried, rooted in a deep respect for grooming as a craft, one shaped by precision, patience, and a trained eye.
Luca treats each service as a process, not a transaction. He pays close attention to structure, balance, and detail, adjusting his work to the person in the chair rather than relying on a one-size-fits-all style. On a wedding day, this level of care matters. His calm presence helps steady the room, allowing grooms and their people to slow down, reset, and feel confident as the day unfolds.
Known for his ability to read both faces and energy, Luca understands when to refine, when to step back, and when to let a moment breathe. Every cut, shave, and touch-up is tailored with intention, not just to look good in photos, but to feel right in real time. His goal is to make sure each client leaves the chair feeling composed, cared for, and fully ready for what comes next.
The Founder & Owner
Groom. was founded by Selena DiMichele after her own wedding, during a moment of clarity that stayed with her long after the day ended. While she and her bridesmaids were surrounded by a thoughtful hair and makeup team, moving slowly and being fully cared for, the men were left with very little.
A haircut, weeks in advance. A rushed shave in a bathroom. No real attention.
It felt wrong. And honestly, unfair.
Weddings are not just the bride’s day. They belong to both people standing at the altar. Everyone involved deserves to feel prepared, confident, and considered.
Groom. was created to make that happen.
Selena oversees the experience behind the service, from communication and scheduling to the overall flow of the day. Her focus is on creating a calm, organized presence so nothing feels rushed or overlooked. The goal is simple, to give grooms and their loved ones the same level of care, intention, and respect that has long been standard elsewhere.
Our Approach
Professional, punctual, and prepared
Focused on comfort, timing, and details
Clean tools and discreet setup
If you’re looking for a grooming experience that feels seamless, calm, and well-timed, we’d love to hear about your day.